The Company's Business Plan provides for their creative skills and marketing expertise to be applied to the achievement of high volume sales at appropriate profit margins of key consumer products in selected market categories. These sales will be through both direct response television infomercials and traditional retail channels.

The products will be high quality, innovative and unique, and in sectors that serve consumers' everyday needs. The point of difference is that they will have new, disctinctive and memorable brand identities. Such brands will be created by Earthworks Direct initially and primarily through the Company's proven direct response marketing initiatives.